The Importance of local SEO to a Business

Posted by on Jun 14, 2017 in Internet Marketing | Comments Off on The Importance of local SEO to a Business

Let’s start with the basics. SEO stands for Search Engine Optimization. And other than its dire necessity in the digital age we now live in; it’s a process which increases your website visibility by using hundreds of online factors fused into one website. We’ll start by naming a few important SEO factors:

Citations, and
Search engine friendly coding.

So, why do you need SEO? And why should you focus on finding the best DC SEO agency? Well, a website which is rich with relevant keywords, properly directed internal and external links, is listed in every appropriate directory and contains strategically structured coding will help search engines index your site and increase your relevance in search results.

Guess what search engines want to do? Provide you with the absolute best results possible. If you’ve got engaging, high-quality content with keywords people search for — search engines will love to help move you on up and make your content easily accessible to thousands. Especially if you’re content is actually about your local area.

Changes in algorithms, as well as rules for ranking as a relevant result, are advancing. These changes are happening at incredible speeds as Google has implemented at least four new algorithms just in 2016 alone. Keeping up with all these changes…well, unless it’s your job, will take a lot of time away from running your business.

But wait, there’s good news! These changes are implemented to help customers find you! These changes are designed to significantly help your business if you just give search engines what they’re looking for. This is what we do best.

Ponder this… According to Google and Bing combined, almost 1,700 people search for a plumber or plumbing services in The DMV every single month. This is a city of about 200,000 people.

Now, the first result in Google organic results (the ten below the map results) gets anywhere from 35%-40% of the clicks. Now if I’m doing my math correctly…. That’s 1,190 people clicking on that first business.

Say of those 1,190 people, only a third call or email that plumbing company. Now we’re down to about 397 people a month. That equals out to about 13 clients a day. If you only made $150 off every customer (seems to be the average low price for a plumbing job, but I’m not a plumber, so this is just an educated, internet-researched guess) you would make about $60,000/month AT LEAST. So, at these generously low estimates, you would bring in about three-quarters of a million dollars in one year.

Average SEO cost for a plumber? For a good SEO company who can get you to the top spot – anywhere from $500-$5,000/month.

Let’s imagine you partnered with the most expensive SEO company out there at $5,000/month – because you’re a baller. And your website was number 3 which gets about 10% of the clicks, but you hired this company because you wanted to move to that first spot.

Now with the same math, moving from 10% of the clicks to 40% of the clicks, this means you’re paying $5k every month, to receive $34,450 more every month. And that’s at my generously low estimate. The numbers could potentially be double or more if you’ve got a team who can close a client once they have them on the phone.

I’ve personally never seen any investments with that high of a payoff. I would never tell someone “No, I won’t trade you $5k for $35k”. I hope this SEO stuff is now making some more sense to you and why it’s so vital. Now bear with me, grab some coffee, and let’s keep rolling. Trust me; you’re going to want to keep reading.

Whether or not your business offers services online, having a website developer who understands SEO will increase your visibility, lead generation, and credibility.
SEO assists you in getting your information to whoever’s looking for it in a matter of seconds. (Gotta love technology). Search engine users like you and I will typically choose to click on the first page of results listed from whatever keyword phrase we type in.
So it’s important for your site to achieve the highest ranking possible – in essence, it’s key for your business to be visible. Most great SEO companies know how to research keywords for any industry. Implementing these keywords just the right amount of times will ensure that you appear high in the search results for some keyword combinations.

But beware – If your site is about baby penguins, and your site looks like this:
Baby penguins are awesome. I love baby penguins because they are so cute. I can’t believe there are people in this world who don’t like baby penguins as much as I do. At least nobody clubs baby penguins like they do baby seals.
I could keep going, but I don’t want Google to start thinking this site is about baby penguins. Oops there I go again. Anyways, DELETE IT.
This is an old strategy called “black hat SEO.” It used to work. Search engines got smart, realized it was spammy, and now, thankfully it doesn’t work.
Personally, I love getting results showing sites containing information on exactly what I was searching for, and not sites spammed with sentences like the one above. Anyways, people are using the internet now more than ever. And the population just keeps going up. As more people search on terms related to your business, more people will find you again and again.

Appearing in the top results across consecutive searches increases your credibility in a consumer’s mind, making it more likely that they will click through to your website and take advantage of your product or service and even remember your name in the future.
Imagine if you had a restaurant on every corner, in every convenient spot all over the world? Oh, wait…McDonalds…*cough*
SEO is the backbone and foundation of your site. It’s an investment that keeps on building. Imagine if every McDonald’s restaurant was continually improving, looking better and better every time you went? And even tasting better? Serving you even faster every time?

Unlike your average business owner or website developer, it’s your SEO expert’s job to do digital marketing research and SEO analysis. A good SEO consulting company understands how internet users search for things as well as how Google and other search engines choose what results to display. It takes years of research and experience to develop the kind of in-depth, professional understanding of SEO tools that will return the effective results you need.

Your SEO consultant’s job is to analyze your site for all factors affecting SEO and then, of course, to make them better. This is far from simple, requiring advanced knowledge of technical skills such as coding and web design; advanced knowledge of your market, including target customers and key search terms; advanced knowledge of effective internet marketing strategies, including local SEO and other lead generation strategies; and experience in SEO marketing with different types of businesses in order to tailor their SEO services precisely to your needs.

Additionally, SEO agencies are equipped to provide quantifiable results. Your SEO company will track things like your site ranking, web traffic, and conversion rates to gain insights into which strategies are working most efficiently and to pinpoint areas of success and opportunities for growth. The analytics provided by SEO research and is used in your SEO expert’s tactics and will allow insight into your company’s target demographics, creating extra-effective lead generation and higher conversion rates.

What will my SEO Expert do?
SEO just boils down to making quality content readily available online. It sounds simple, but with the sheer volume of information on the web, creating a site that will consistently rise to the top is a both science and an art form. An SEO marketing company will make your website as user-friendly as possible and allow it to be readily categorized by search engines. This will help your site attain higher rankings in search results, so your business gets more exposure, more visits, and ultimately more customers.

A quality SEO service will
offer SEO analysis of your existing website
review strategies currently in place
consult with you about your new business if you’re just getting started
research and apply keywords
develop quality content
create or correct website programming
insert or improve external and internal links
ensure that metadata includes keywords to improve relevance in search results
structure site code for search engine compliance and efficient cataloging
link pages to the site to improve overall visibility
test your site for visibility, ease of use, and accuracy

SEO terms you should know:

Local SEO: Local SEO has become a powerful facet of internet marketing strategy, as it takes advantage of Google search and business directory sites such as Yelp and TripAdvisor to provide location-specific results ensuring that local searchers find your business along with your location, phone number, and website. Mobile search has long outnumbered desktop search as people increasingly search the web from their cell phones to locate businesses near wherever they happen to be. Considering the rising market trends of shopping local, engaging in local SEO marketing and offering an efficient mobile platform should be standard practice for businesses of all sizes. Local SEO services will help you capture the business right at your doorstep.

Google SEO: SEO isn’t strictly related to Google search results, but Google, with useful results and a wide range of other helpful services, has become the most widely used and trusted search engine across the web worldwide. SEO companies offering Google SEO services will specifically use their advanced knowledge of Google’s functions and algorithms to tailor your site in such a way that it will meet the criteria Google has set for cataloging and ranking websites so that your business will appear in the top Google results for keyword searches.

Lead generation: Lead generation is simply the process of creating consumer interest in a product or service. Your leads are the people interested in your business — lead generation is the act of capturing that attention. Google SEO is one type of lead generation, and it works by helping Google’s users find you efficiently. Other types of lead generation include publishing relevant content and tools such as fact sheets and checklists, holding giveaways, offering email subscriptions, and other activities designed to attract leads to your business. Lead generation companies work by examining the ways you currently reach out to potential customers and implementing improved strategies to make sure more potential customers know about your business.