Using hashtags on Twitter to reach new customers.

Posted by on May 9, 2017 in Internet Marketing | Comments Off on Using hashtags on Twitter to reach new customers.

The remarkable rise of Twitter has led to the introduction of new words to our everyday language. Everyone now knows that a tweet isn’t just a noise that a bird makes. Likewise, people instantly recognize what you mean when you use the word hashtag.
Hashtagging is one of the most attractive aspects of Twitter. It is also one of the most useful, and sometimes confusing, part of Twitter for marketers. If used correctly, they can help you find the potential customers who are likely to be interested in your brand or product. So let’s take a look at how Twitter hashtags work, so that you may get a better understanding of how to use it as part of your marketing strategy.

Hashtags are words and phrases meant to convey a theme, topic, or subject. They appear after the main text of an article after the # sign. In some ways, hashtags work like keywords in search engines. They are words and phrases that are made up of what people look for when they are looking for a certain theme or subject matter. What this means for you as a marketer is an opportunity to reach people outside of your base of already established followers. In other words, you can reach individuals who are not already aware of you.
When you place a hashtag, it becomes a link that when clicked on will bring a user to a page with tweets that contain that hashtag. They do not already have to be following the user to see that tweet; they just have to be interested in the subject. So, for example, if someone is interested in baseball, they can look for tweets using the #baseball. There are thousands of hashtags covering a variety of themes.

With so many hashtags, and so much potential to reach brand new customers, it can be tempting to overuse (or misuse) hashtags. As a result, marketers often make two big mistakes in their hashtag usage.
Mistake one is simply using too many hashtags. The limit for Twitter is 140 characters, including hashtags. So while you may be tempted to try and hit as many categories as possible to cast a wider net, remember to focus on the message of the tweet first and the hashtags after.
Mistake two is going too broad, or too narrow with your hashtags. In the example used above, the #baseball is very comprehensive and may not help you if your aim is to sell baseball gloves. A more accurate hashtag like #catchersmitt would likely be more useful. Likewise, unless you are specifically trying to launch a new hashtag campaign, in most cases you want to make sure you are using tweets that are already in use. Twitter will show you how many times a hashtag is being used when you begin to enter it in.

It’s always a challenge bringing in new customers. After all, to grow your brand, you need to attract new people and not just market to your established audience. This is, or course, easier said than done. However, Twitter’s hashtag system provides a novel way to bring in new business at virtually no cost.